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Product Lead (m/f/x) Growth
NEW

Berlin, Germany
Employee
Marketing

Tasks

The Role

Reporting to the Director of Product Management, this role will combine hands-on work, cross-functional leadership, and the opportunity to drive the vision and strategy of DrSmile’s consumer-facing digital touchpoints.

The Product Lead (m/f/x) Growth will be laser-focused on minimizing our customer acquisition by optimizing conversion rates and developing new growth features that drive organic traffic. From improving core features to delivering brand new ideas, this role will have full ownership of and accountability for outcomes.

  • You will develop a product vision for our pre-sale digital customer journey and create new features and channels that drive user activation and organic traffic
  • You will take ownership of our existing system of web/mobile home, landing, and booking pages as well as the infrastructure services powering them (e.g. CMS, analytics, a/b testing)
  • You will optimize onsite conversion rates by identifying and removing barriers to value and friction along the customer journey
  • You will use your growth mindset and expertise to initiate and drive cross-functional projects that help us deliver an amazing customer experience all the way from the first touchpoint to the end of treatment and beyond
  • You will help define and develop a rigorous growth culture, using hypotheses, quantitative and qualitative measures that tie to company objectives and focus on learning and impact

Requirements

  • 5+ years of experience in consumer-facing Product/Growth Management in an agile environment; D2C, consumer healthcare or lifestyle space is ideal
  • Proven track record of iteratively building consumer-facing products from MVP to “best-in-class” across all devices
  • In-depth knowledge of conversion rate optimization (CRO) and statistical testing frameworks and tooling
  • You are a fierce advocate of the scientific method, never hesitating to challenge the status quo and then getting data to determine the truth.
  • Experience in SEO and using content features to drive organic traffic
  • Understanding of online marketing strategies and metrics as well as consumer psychology
  • Proven ability to lead cross-functionally and deliver great user experiences on time in a highly collaborative environment

Benefits

  • Activities with an extremely steep learning curve in a highly motivated team
  • Broad, varied fields of activity with the option of taking on responsibility quickly
  • An attractive workplace in Berlin
  • Appreciation, flat hierarchies, joint growth and lively interaction
  • Regular team events - we celebrate birthdays and successes together!
  • Healthy snacks and drinks, as well as discounts for your healthy lunch
  • Subsidy for your company pension scheme (bAV)
  • Big discounts for your Urban Sports Club membership
  • Discount options for your personal Aligner therapy and other dental treatments, additional benefits for Family&Friends
  • Discount options from various partner companies (e.g. on sports offers, travel, car rentals, shopping etc.)
  • A lot of space for your ideas
  • Jackpot: after 3 years of service, a trip around the world awaits you with our Around-the-World ticket

Tasks

The Role

Reporting to the Director of Product Management, this role will combine hands-on work, cross-functional leadership, and the opportunity to drive the vision and strategy of DrSmile’s consumer-facing digital touchpoints.

The Product Lead (m/f/x) Growth will be laser-focused on minimizing our customer acquisition by optimizing conversion rates and developing new growth features that drive organic traffic. From improving core features to delivering brand new ideas, this role will have full ownership of and accountability for outcomes.

  • You will develop a product vision for our pre-sale digital customer journey and create new features and channels that drive user activation and organic traffic
  • You will take ownership of our existing system of web/mobile home, landing, and booking pages as well as the infrastructure services powering them (e.g. CMS, analytics, a/b testing)
  • You will optimize onsite conversion rates by identifying and removing barriers to value and friction along the customer journey
  • You will use your growth mindset and expertise to initiate and drive cross-functional projects that help us deliver an amazing customer experience all the way from the first touchpoint to the end of treatment and beyond
  • You will help define and develop a rigorous growth culture, using hypotheses, quantitative and qualitative measures that tie to company objectives and focus on learning and impact

Requirements

  • 5+ years of experience in consumer-facing Product/Growth Management in an agile environment; D2C, consumer healthcare or lifestyle space is ideal
  • Proven track record of iteratively building consumer-facing products from MVP to “best-in-class” across all devices
  • In-depth knowledge of conversion rate optimization (CRO) and statistical testing frameworks and tooling
  • You are a fierce advocate of the scientific method, never hesitating to challenge the status quo and then getting data to determine the truth.
  • Experience in SEO and using content features to drive organic traffic
  • Understanding of online marketing strategies and metrics as well as consumer psychology
  • Proven ability to lead cross-functionally and deliver great user experiences on time in a highly collaborative environment

Benefits

  • Activities with an extremely steep learning curve in a highly motivated team
  • Broad, varied fields of activity with the option of taking on responsibility quickly
  • An attractive workplace in Berlin
  • Appreciation, flat hierarchies, joint growth and lively interaction
  • Regular team events - we celebrate birthdays and successes together!
  • Healthy snacks and drinks, as well as discounts for your healthy lunch
  • Subsidy for your company pension scheme (bAV)
  • Big discounts for your Urban Sports Club membership
  • Discount options for your personal Aligner therapy and other dental treatments, additional benefits for Family&Friends
  • Discount options from various partner companies (e.g. on sports offers, travel, car rentals, shopping etc.)
  • A lot of space for your ideas
  • Jackpot: after 3 years of service, a trip around the world awaits you with our Around-the-World ticket
Updated: 7 days ago
Job ID: 1474499
About DrSmile
DrSmile is the largest clear aligner treatment provider in Europe.
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